AIS Doubles Down on Data in Thailand’s Competitive Telco Space
AIS Selects aCommerce Marketing services to increase its current user base of 41M subscribers
aCommerce is optimizing AIS search ads using data from Google Data Studio for AIS products such as SIM cards, data plans and also ads for AIS’s online store. aCommerce is the first in Thailand to become an official Google certified Data Studio partner. Aside from online marketing efforts, AIS has prioritized its entertainment platforms through a partnership with Netflix and launched plans for 4.5G services with Qualcomm Engineering Services Group.
aCommerce will scale and optimize Google search ads to increase customer acquisition and activation across all AIS products, including popular mobile apps like AIS Play and mPay as well as the AIS official online ecommerce store originally built and currently managed end-to-end by aCommerce.
aCommerce is an ecommerce solutions provider present in Thailand, Indonesia, Philippines, Malaysia and Singapore, bringing global brands online. Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading ecommerce service provider. With over 1,400 staff and operations in Southeast Asia, aCommerce provides robust localized ecommerce solutions for global brands such as L’Oreal, HP, Philips, Samsung, Nestle as well as retailers and marketplaces such as Lazada and MatahariMall.
The company offers end-to-end ecommerce services, which includes marketing, fulfillment, store development, delivery, brand commerce, and customer care. aCommerce was founded in May 2013 and is based in Bangkok.